Nomad Nest
Industry: Furniture & Home Decor • 2025 • Branding, Strategy,
Nomad Nest is a contemporary furniture brand that merges Nordic simplicity with the warmth and richness of Indian heritage. The brand caters to individuals who value quality craftsmanship, natural materials, and timeless design — for homes that feel like sanctuaries.
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The Inspiration: Scandinavian interiors known for their functionality, minimalism, and clean lines — paired with India’s intricate details, earthy tones, and cultural richness.
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The Goal: Create a visual identity that communicates calm, authenticity, and warmth without losing the modern sophistication.
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The Challenge: Marrying two distinctly different styles into one seamless, cohesive brand experience.
(The Approach / Process)
01 – Discovery & Research
Studied Nordic & Indian interiors, cultural patterns, and furniture craftsmanship styles.
02 – Strategy & Direction
Defined audience, positioning, brand personality, and keywords.
03 – Concept Exploration
Mapped out how the fusion would work visually without feeling forced.
04 – Logo Sketches
Explored typography-led designs with subtle cultural cues.
05 – Typography
Chose fonts for both functionality and personality.
06 - Mockups & Applications
Designed business cards, product tags, website layouts, and packaging to show the brand in real life.
"This project challenged me to merge two strong visual cultures without letting one overpower the other. The success lay in restraint — knowing where to add richness and where to hold back for balance."
Key Deliverables
Brand Identity Design
Logo System
Color & Typography
Packaging Design
Brand Guidelines
Social Templates
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The Inspiration: Scandinavian interiors known for their functionality, minimalism, and clean lines — paired with India’s intricate details, earthy tones, and cultural richness.
-
The Goal: Create a visual identity that communicates calm, authenticity, and warmth without losing the modern sophistication.
-
The Challenge: Marrying two distinctly different styles into one seamless, cohesive brand experience.