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Qreel- Skin Care
Industry: Qreel • 2024 • Branding, Strategy, UX UI
Qreel is a Spanish Skin Care Brand, Inspired by the beauty of nature and the wisdom of generations past, Qreel harnesses the power of organic ingredients to nourish and rejuvenate the skin. From serums to hydrating moisturizers and soothing masks, each product is meticulously crafted to deliver visible results and enhance the natural beauty of every individual.
Our objectives include establishing a distinct brand identity, enhancing user experience through intuitive navigation and interactive elements, optimizing conversion and retention rates.
We aim to effectively communicating Qreel's brand values and product benefits, ultimately driving business growth and expansion by attracting new customers and increasing market share.
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(The Approach / Process)
01 – Discovery & Research
Studied Nordic & Indian interiors, cultural patterns, and furniture craftsmanship styles.
02 – Strategy & Direction
Defined audience, positioning, brand personality, and keywords.
03 – Concept Exploration
Mapped out how the fusion would work visually without feeling forced.
04 – Logo Sketches
Explored typography-led designs with subtle cultural cues.
05 – Typography
Chose fonts for both functionality and personality.
06 - Mockups & Applications
Designed business cards, product tags, website layouts, and packaging to show the brand in real life.
This project challenged me to merge two strong visual cultures without letting one overpower the other. The success lay in restraint — knowing where to add richness and where to hold back for balance.
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Key Deliverables
Brand Strategy
Logo System
Color & Typography
Packaging Design
Brand Guidelines
Social Templates
Our objectives include establishing a distinct brand identity, enhancing user experience through intuitive navigation and interactive elements, optimizing conversion and retention rates.
We aim to effectively communicating Qreel's brand values and product benefits, ultimately driving business growth and expansion by attracting new customers and increasing market share.
Qreel is a Spanish Skin Care Brand, Inspired by the beauty of nature and the wisdom of generations past, Qreel harnesses the power of organic ingredients to nourish and rejuvenate the skin.
Qreel- Skin Care
Industry: Qreel • 2024 • Branding,
Strategy, UX UI
(The Approach / Process)
01 – Discovery & Research
Understanding the audience, pain points, and brand voice.
02 – Strategy & Direction
Positioned the brand as “a gentle reset” — calm, conscious, and clear.
03 – Visual Identity
Created a soft pastel color palette, elegant type, and organic shapes to reflect inner peace and clarity.
04 – Packaging & Mockups
Packaging focused on clean typography and airy spacing — minimal, like the formulas.
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