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Wenya- AI-powered scheduling and meeting coordination app
Industry: Productivity & Collaboration SaaS • 2025• Brand Identity, Brand Style Guide
Wenya is an AI-powered scheduling and meeting coordination app designed to simplify booking across time zones. The brand needed a clear, modern identity that communicates professionalism, approachability, and tech-forward innovation while standing out in a crowded productivity market.
The primary goal of this project was to create a complete brand identity system and style guide for Wenya. Since Wenya is an AI-powered scheduling and meeting coordination app, it needed a visual identity that reflects its core values of clarity, professionalism, and approachability.
(The Approach / Process)
01 – Discovery & Research
Laid the groundwork by studying the industry, competitors, and Wenya’s unique value to define the brand’s core principles.
02 – Visual Exploration
Explored moodboards, logo concepts, color palettes, and typography to capture Wenya’s modern, approachable, and tech-forward personality.
03 – Brand Identity & Style Guide
Refined the chosen direction into a complete identity system — logo, colors, typography, and supporting visuals — and documented everything in a structured style guide.
04 - Mockups & Applications
Designed realistic mockups to show the brand in real life.
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Working on Wenya was about more than shaping visuals — it was about translating the idea of effortless time coordination into a design language.
I wanted every element, from the logo to the color system, to carry a sense of clarity, trust, and flow. The style guide became the backbone, ensuring Wenya’s identity could grow with the product and remain consistent across every touchpoint.
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Key Deliverables
Brand Strategy
Logo System
Color & Typography
Brand Guidelines
The primary goal of this project was to create a complete brand identity system and style guide for Wenya. Since Wenya is an AI-powered scheduling and meeting coordination app, it needed a visual identity that reflects its core values of clarity, professionalism, and approachability.
Industry: Qreel • 2024 • Branding, Strategy, UX UI
Wenya is an AI-powered scheduling and meeting coordination app designed to simplify booking across time zones. The brand needed a clear, modern identity that communicates professionalism, approachability, and tech-forward innovation while standing out in a crowded productivity market.
Wenya-
AI-powered scheduling and meeting app
Industry: Productivity & SaaS • 2025•
Brand Identity, Brand Style Guide
(The Approach / Process)
01 – Discovery & Research
Understanding the audience, pain points, and brand voice.
02 – Strategy & Direction
Positioned the brand as “a gentle reset” — calm, conscious, and clear.
03 – Visual Identity
Created a soft pastel color palette, elegant type, and organic shapes to reflect inner peace and clarity.
04 – Packaging & Mockups
Packaging focused on clean typography and airy spacing — minimal, like the formulas.
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